About us
Our founders bring decades of strategic leadership across global, European, and Swiss organisations - from highly regulated industries to fast-paced competitive sectors like high tech, consumer goods, and retail.
Backed by a trusted network of partners and experts, we are lean, independent, and pragmatic - guiding clients from assessment to execution, and turning AI potential into board-ready tools, actionable frameworks, and measurable impact.
We believe that strong digital strategies are shaped at the top.
Barbara Cresti
FOUNDERBarbara has 20+ years of experience driving growth and digital transformation across international and Swiss organisations.
Her career spans C-suite and Board roles in multinationals (Amazon Web Services), SMEs, and start-ups, with a consistent focus on market expansion and business transformation.
She brings deep expertise across high tech, manufacturing, energy, telecom, financial services, and IoT. She began her career at the European Parliament.
Barbara advises the Board of the NGO NMA Management Association on AI adoption and digital transformation.
An IMD Business School alumna, she applies a pragmatic, responsible, and human-centred approach to embedding technology into business models that deliver measurable value.
Caroline Perriard
CO-FOUNDERCaroline combines 20+ years of leadership in strategy, governance, legal, and regulatory affairs with deep expertise in data and AI.
She has served on Boards and executive teams in corporates, SMEs, and start-ups, with a track record of steering organisations through digital and regulatory transformation.
Certified in AI Governance, Data Protection, and GDPR, Caroline brings a unique blend of legal precision and business pragmatism.
She is a Board member of the Swiss Institute of Intellectual Property Council and previously served as President of the Swiss Women Lawyers Association.
Her perspective bridges compliance and innovation - ensuring that new technologies are adopted responsibly while creating competitive advantage.
She has served on Boards and executive teams in corporates, SMEs, and start-ups, with a track record of steering organisations through digital and regulatory transformation.
Certified in AI Governance, Data Protection, and GDPR, Caroline brings a unique blend of legal precision and business pragmatism.
She is a Board member of the Swiss Institute of Intellectual Property Council and previously served as President of the Swiss Women Lawyers Association.
Her perspective bridges compliance and innovation - ensuring that new technologies are adopted responsibly while creating competitive advantage.
Advisory board
Jean-Luc Joillet
ADVISORGraduated from EHL and IMD, Jean-Luc's career journey is anchored in both Leadership, Strategy, Business Development and the promotion of Human Capital.
For over thirty years his preferred focus is the counseling and the learning on topics such as career governance, career transition and executive search while holding operational C-level and board membership positions.
As an entrepreneur, he founded Jolliet Advice - The Art of Career Governance® and co-founded Human Unlimited®.
Strongly motivated by the optimization of human potential, Jean-Luc is an accomplished executive advisor and facilitator with an international background in multiple industries, bringing a proactive, pragmatic and socially astute competence, that makes a difference.
For over thirty years his preferred focus is the counseling and the learning on topics such as career governance, career transition and executive search while holding operational C-level and board membership positions.
As an entrepreneur, he founded Jolliet Advice - The Art of Career Governance® and co-founded Human Unlimited®.
Strongly motivated by the optimization of human potential, Jean-Luc is an accomplished executive advisor and facilitator with an international background in multiple industries, bringing a proactive, pragmatic and socially astute competence, that makes a difference.