About us
StratEdge exists to help Boards and executives to lead AI with clarity, confidence, and control.
Our founders bring decades of strategic leadership across global, European, and Swiss organisations - from regulated industries such as finance and healthcare to competitive sectors like high tech, manufacturing, energy and FMCG.
With a trusted network of well established AI partners and experts, we accompany clients from business assessment through proof of concept to execution and measurable results.
We are lean, independent, and pragmatic.
We turn ideas into practice and frameworks into tools Boards can use, advice they can act on, and partnerships they can rely on.
We turn ideas into practice and frameworks into tools Boards can use, advice they can act on, and partnerships they can rely on.
We believe that strong digital strategies are shaped at the top.
Barbara Cresti
FOUNDERBarbara has over two decades of experience leading growth, product, and marketing strategies across international and Swiss organisations.
Her career spans C-Suite and Board roles in corporates, SMEs, and start-ups, always with a focus on growth and digital transformation.
She has a strong background in high tech, manufacturing, solar energy, telecom, financial services, and Internet of Things (IoT).
Barbara serves as an advisor to the Board of the NGO NMA Management Association and is a member of the Cercle Suisse des Administratrices and European Women on Boards.
An IMD Business School alumna, she applies a pragmatic approach to embedding technology into business models to deliver tangible value.
Caroline Perriard
CO-FOUNDERCaroline combines 20+ years of leadership in strategy, governance, legal, and regulatory affairs with deep expertise in data and AI.
She has served on Boards and executive teams in corporates, SMEs, and start-ups, with a track record of steering organisations through digital and regulatory transformation.
Certified in AI Governance, Data Protection, and GDPR, Caroline brings a unique blend of legal precision and business pragmatism.
She is a Board member of the Swiss Institute of Intellectual Property Council and previously served as President of the Swiss Women Lawyers Association.
Her perspective bridges compliance and innovation - ensuring that new technologies are adopted responsibly while creating competitive advantage.
Our partners
StratEdge is anchored in a strong ecosystem - from AI-stack experts, industry associations and regulators to leading business schoools - delivering a perspective that is both local and global, strategic and practical, responsible and value-driven.
EuroStack is an European Industrial Policy initiative bringing together tech, governance and funding for EU-focused investment to build and adopt a suite of digital infrastructures: from connectivity to cloud computing, AI and digital platforms.
Innovum helps organisations transform with AI, cloud, and software innovation - turning complex issues into solutions that are clear, accessible, and deliver real impact.
European Women on Boards (EWOB) is a Brussels-based non-profit organisation committed to increasing gender equality in Boardrooms and C-Suites across Europe.
The CDSA is a Swiss association federating women leaders and experts active or sought-after in
areas like digital governance
and corporate social responsibility,
areas like digital governance
and corporate social responsibility,