
Barbara Cresti
Founder
Barbara has more than twenty years of experience driving growth and digital transformation across international organisations. Her career spans executive roles at multinationals - including Amazon Web Services and Orange - mid-sized enterprises, and start-ups, with a focus on market expansion and business transformation.
She has deep experience in regulated sectors: financial services, energy, healthcare, telecoms, manufacturing, and consumer goods. Applied AI execution shaped by deep industry context.
At StratEdge, Barbara advises Boards and executives on turning responsible AI adoption into a lever for growth, innovation, and competitiveness. An IMD Business School alumna, she applies a pragmatic, results-driven approach to leveraging technology to accelerate business strategy.




